A Bdesign Exclusive! An interview with Wade Fortin, Bull BBQ USA

He’s a two time World Food Championships winner, a proud ambassador of the Bull BBQ brand, a firm believer that the customer should always come first, an industry expert par excellence and a fan of excellent design. Meet Wade Fortin, Marketing Manager at Bull Outdoor Products Inc. 

Wade Fortin : Product Expert -Image coutesy of Bull BBQ

Pour yourself a cuppa and discover why this brilliant brand has won the hearts of BBQ lovers all over the globe. 

Bdesign: What differentiates your brand from all the rest?

Wade: Not only do we make the highest quality products for outdoor entertaining, yet we also make customer service the most important part of our business.  We know that if we stand behind our products and treat customers as if they were members of our family, then we create relationships that last forever. 

Bdesign: What is the most appealing thing about the Bull BBQ range?

Wade: Bull is your “one-stop shop” for everything you need for outdoor entertaining.  Products such as premium grills, stainless steel doors and drawers, side burners, refrigeration, and pizza ovens make it simple for the customer to realize the backyard kitchen of your dreams.

Bull Outdoor Island – Image courtesy of Bull BBQ

Bdesign: All over the world, people have a great love for BBQ – how does your brand enhance the BBQ experience?

Wade: Bull not only sells the best equipment, but we also employ world champion chefs and industry experts that can guide you through concept and design to grilling up your fest epic meal. For instance, our recipe blog has hundreds of tried and true dishes for you to impress your friends and family with.

Image courtesy of Bull BBQ

Bdesign: How does great design fit in your concept? 

Wade: Great design is so important when building outdoor kitchen spaces.  At Bull we strive to interweave design with functionality, and by doing this you create a product that not only looks great but will perform extremely well and last a lifetime.

Bdesign: What are the short term goals for Bull BBQ?

Wade: Our short term goals are to connect with people who love to entertain outdoors and share with them our passion for building the greatest outdoor equipment in the market today.

Bdesign: You’re a two time World Food Championships Winner. Tell us more about this competition.

Wade: In 2013 and 2014 I was extremely blessed to win back to back world burger championships at the World Food Championships.  The WFC is one of the largest food sport competitions in the world, with over 700 competitors from around the globe.  This mix of professional chefs, home cooks, and professional cooking competition teams all participate in several rounds of cooking to win a piece of a 300k prize purse. 

Wade Fortin – 2013 & 2014 World Burger Champion – Image courtesy of Bull BBQ

Bdesign: Let’s say we’re inviting you over for an evening of amazing grilling – what would you love our menu to be?

Wade: Although you would think that I would say burgers, I actually am very fond of pizza.  I love making different styles on the grill from the traditional Neapolitan to the decadent Chicago deep dish.  Our grills get so hot they can bake the perfect pizza that you would never guess came from a BBQ grill.

Finally, a message to European BBQ lovers.

I love our European BBQ’ers.  In fact, most of our design improvements come from talking to our friends across the pond.  They have a unique way of looking outside the norm when it comes to how you go about cooking outside.  We have some exciting product coming in the near future that I believe they will fall in love with, like our newly re-designed Premium Bison Charcoal grill that has been beefed up with new high temp gaskets which gives you the ability to control the heat much better so that you can create authentic slow and low Que!


The Bull BBQ team is extremely passionate about their products they’re determined, driven and empowered to take their brand to the next level of success and remain humble and inspired to keep their clients at the heart of their business. It was our honour, and such a privilege to interview Wade and we would like to thank the Bull BBQ Europe in Malta for this extremely kind invitation. 

Happy grilling friends! 

Bull BBQ Europe – Hop over to their website or visit them at Zamco Building, Triq il-Mithna, Qormi, Malta. Call them on + 356 2279 2222/+ 356 2279 2118 or drop them a line at info@bullbbq.eu

by Beatrice

Do you love tips and tricks on how to improve your house?

Receive direct updates in your mailbox.

A Useful Bunch of Tips & Techniques

Think this article is helpful? Share it with your friends!

Share on facebook
Share on whatsapp
Share on twitter
Share on pinterest
Share on linkedin
Share on google
Share on pocket
Share on email

Leave a Comment

Cookie consent

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy.

By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.



The Bdesign newsletter brings you updates about our exciting projects and some tips and advice directly from Beatrice herself.

You can unsubscribe at any point in the future.

By submitting my email, you agree to receive commercial information from Bdesign. You can withdraw your consent at any time. The data will be processed until the consent is withdraw. To learn more read our full Privacy Policy.

Scroll to Top
Malcare WordPress Security